OIC Digital Ad Campaign

It takes a certain kind of investor to incorporate options in their portfolio; they’re riskier and more complex than most asset classes. Yet, in the right hands, options can be a powerful tool for managing volatility and enhancing returns. This mathematically inspired concept hints at the exponential potential of options when wielded with the knowledge provided by the Options Industry Council’s (OIC) free educational resources.

As the creative lead on the account, I worked with a team of art directors and designers to develop the visual brief, concepts, photo shoot, refinement and eventual execution of this campaign. Many, many rounds of review later, we ended up with some simple yet powerful ads guaranteed to pique the curiosity of adventurous investors everywhere.

Photography

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